Market Research On A Budget

YomStar Australia

Directors of startup companies often lack the financial resources needed to engage expert market researchers to help them construct a powerful marketing strategy, based on primary and secondary market research with their target buyers. Many new owners also lack the depth of knowledge needed to conduct awesomely accurate market research, and struggle to find the time for both learning and doing.

With this in mind, we present a list of useful articles and resources below for young and emerging business owners who need to undertake their own marketing research on a shoestring budget. Don’t forget, you can also outsource certain types of market research through platforms like Fiverr, AirTasker and Freelancer. But buyer be warned – you get what you pay for in most cases, but if you can be super clear about what you need and break the research down into specific functions (e.g. to research raw statistics on home buyers in North Queensland), you will have better luck using these services.


Why do organisations conduct market research? – Sneh Soni

Quick tips on conducting entry level market research – StartUpSmart

Additional information on basic marketing research – Entrepreneur Magazine

Five (very basic) methods of market research – AllBusiness

Some more types of market research & hints on when to use them – SurveyGizmo

When not to conduct market research – Market Research Blog. This article should really be read with the perspective of locking these things down before starting research, rather than not doing it at all.

Some factors to consider before you start – Question Pro


Conduct Surveys – YomStar App. This is the perfect tool for primary market research (it’s more powerful than Survey Monkey, etc) and is great for engaging your customers all year round, too. Affordable, effective and agile.

An affordable course to teach you basic marketing research skills – Udemy

The ABS site contains critical market information for every business in Australia – Australian Bureau of Statistics. They have fantastic online resources that anybody can read, understand and use.

Google Marketer’s Almanac – Google

Build a persona around your target audience with a few questions – MakeMyPersona

Tourism marketing resources (multiple) – Tourism Connect

Information on other countries (1) – DFAT, Australia

Information on other countries (2) – CIA, USA

And there’s a stack more resources here, thanks to AMSRS!

On the flip side, if you do have the capability to engage a professional, highly experience market researcher to work with you to prepare a powerful marketing strategy and commercial plan, please contact us for a chat. If we can’t help, for whatever reason, we certainly know others who can.


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Unleashing Release 18!

Release 18 is here, meaning that we have found more ways for you to engage with your customers and grow your business.

Here is an overview of all the new stuff and changes you should know about.

Beep Beep! POS Code Reward Redemption’s here!
You can now give your customers rewards that can be used in your POS system!
All you need to do is create your own POS codes and add them to YomStar. You can add a single POS code to be used by all customers or many POS codes to issue individual codes to each customer.


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Coupons set to take off in Australia


Bargain hunting is a sport. The modern consumer is price conscious, information hungry and constantly looking for the best value when making a purchasing decision. In the US and UK coupons have become necessity for supermarkets and retailers. Research from coupon experts Valassis revealed that in 2013 UK consumers claimed 603 million coupons worth A$3.54billion. Coupon users world-wide are expected to double in the next four years with mobile coupon users to pass 1 billion by 2019.

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Star Rating Questions


We all love to rate our experiences in life and it is the movie buff or food critique inside us that defaults us to using the universal five star rating system.

So by popular demand YomStar has introduced the star rating question!

Star rating questions are a succinct way to reveal how your respondents feel about your service, products or your overall brand in the tap of a button.

Star questions can be mood assigned and tagged to trigger smart notifications or smart incentives if needed.

Engage with your respondents in a new and exciting way!

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Introducing Smart Incentives

Pasted image at 2015_06_03 02_17 PM

What if you could give your customers the offer or reward they wanted when they asked for it? With YomStar’s Smart Incentives you can instantly provide a reward or offer based on a customers answers or even their mood. All from the one engagement!

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What’s New in Release 17

Release 17 is jam packed full of awesome features!

Here is a quick overview of all the exciting changes that have occurred in this release.

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How to create a Smart Incentive

Creating a Smart incentive is simple and they can be linked to any engagement. They can be triggered via Mood or Response Tags, allowing you to link multiple incentives to a single question. We will break down the process for both options for a simple understanding of each.

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5 reasons to get on board with Apple Passbook


Digital wallets like Apple Passbook, Passes for Android, and Google Wallet are mobile apps that can store all of the bits and bobs that you try to keep safely in your wallet. If you’ve flown anywhere in the last few years, you’ve probably seen the option to add boarding passes to this digital wallet in your smartphone. You can also add event tickets, loyalty cards, discount vouchers and coupons to your digital wallet. But have you? Have you had the option to?

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Win the battle for market share with Geo-Conquesting


The advertising technique known as conquesting is far from a new concept. Traditional and digital advertising mediums have been using it for years. Conquesting is the art of stealing attention from your competitors by placing an advertisement in the same space as the opposition.

The practice of Geo-Conquesting works by distributing mobile advertising based on geographical location. Businesses create mobile campaigns that are tuned to target consumers when they are in range of their competitors store location.  Geo-Conquesting allows you to get behind enemy lines, smoke screen your competitors and guide potential customers back to your business with the intention of purchase.

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Be the competition, not the competitor


We know how hard it can be to find new/loyal customers in a distracted marketplace. Businesses are looking for more options to engage with their customers and are trying an array of new marketing strategies. One successful tactic that many of our clients are using to harvest consumer databases, are through our competition feature.

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